Sales Pipeline | Shindig + Reserved

Total Venues

Tier A (Priority)

Hospitality Groups

Days to Launch

Outreach Progress

Available

In Progress

Completed

--%

Progress

By Product Fit

By District

Quick Actions

Pipeline Summary - All Markets

Austin

SXSW 2026

NYC

TBD

SLC

Sundance 2026

District

Product Fit

Priority Tier

Status

Showing -- venues

Venue	District	Contact	Product	Capacity	Tech Gap / Notes	Tier	Status

Group Outreach Pipeline

Status

Priority

Product Fit

Assigned

Showing -- groups

Group / Contact	Tier	Venues	Product	Status	Owner / Last Action	Actions

Product Positioning

Shindig

Event discovery, ticketing, viral sharing (friend coupons)

Ideal: Live music venues, bars with events, festival activations

Reserved

Reservations, VIP bookings, bottle service, cabanas

Ideal: Upscale lounges, pool venues, bottle service bars

Key Pain Points to Address

●

No-Show Rate

20% industry average, $78K/year lost → Deposit-based holds, reminders

●

Platform Fees

10-14% per transaction → Lower fees, flat pricing options

●

Discovery vs Booking Gap

Multiple apps needed → Integrated discovery + booking

●

Data Ownership

Platforms own customer data → Venue owns their audience

●

Manual Processes

Phone/email at 2am loses bookings → 24/7 online booking

Scoring Formula (0-30)

Event Volume0-5
Festival Relevance0-5
Walkability from Hub0-5
Capacity0-5
Social/Sharing Potential0-5
Partnership Likelihood0-5

Tier A22+

Tier B16-21

Tier C<16

Tech-Poor Targets

• Gmail/Phone only booking
• Static PDF menus
• Manual inquiry forms
• Tripleseat for large only
• Cultural landmarks 15+ years

Ticketing Competitors

Eventbrite

10-14%

3.7% + $1.79/ticket + 2.9% payment

Objection: "How much did you pay them last year?"

DICE

~10%

DICE keeps customer data

Objection: "Do you own your audience?"

Ticketmaster/Live Nation

15-25%

Exclusive contracts, venue lock-in

Objection: "Are you locked in or can you choose?"

Reservation/VIP Competitors

SevenRooms

$499+/mo

360° guest profiles, complex implementation

Objection: "Cost-prohibitive for most nightlife"

Discotech

% of spend

Commission on gross spend, owns customer

Objection: "Giving away margin AND customer list"

Resy / OpenTable

$1-1.50/cover

$249-449/mo + per cover fees

Objection: "Restaurant system, not nightlife"

Competitive White Space

No competitor offers: City-focused discovery + ticketing with viral sharing + VIP/reservation booking in one integrated experience.

Unified Customer Journey: Discover event → Buy tickets → Share with friends for rewards → Book VIP table → Arrive as recognized guest

Quick Reference: Best Practices

Live Music

Tue-Wed, 10AM-12PM

Email → Reference recent show

Nightclub

Tue-Thu, 2-5PM

In-person → Ask about VIP ops

Rooftop Bar

Mon-Wed, 9-11AM

Email → Pre-season planning

Restaurant Group

Wed-Thu, 9-11AM

LinkedIn → Enterprise consistency

Optimal Timing

Best Days & Times

Monday

62% of decision-makers prefer

9-11 AM

47.9% peak activity

Wednesday

33.9% connection rate (calls)

2-4 PM

Between lunch & dinner prep

Seasonal Strategy

Jan-Feb	PRIME WINDOW - Slow season, venues have time
Mar-Apr	Festival prep - offer help with surge
May-Aug	Limited outreach - too busy
Sep-Oct	Post-summer pitch window
Nov-Dec	Relationship maintenance only

Email Subject Lines That Work

[Venue Name]'s NYE event was incredible

Shows you did research

Sarah at The Rooftop suggested I reach out

Mutual connection = instant credibility

How [Similar Venue] increased bookings 40%

Leads with value

Quick question about [Venue]'s private events

Creates curiosity

Before SXSW planning kicks off

Creates urgency

Avoid:

• Generic: "Partnership Opportunity"
• Salesy: "INCREASE YOUR REVENUE TODAY!"
• Too long: 50+ characters get cut off

Venue-Type Approaches

Live Music Venues → Shindig

Decision Makers: Booking Manager, Venue Owner, Promoters

Pain Points: Manual ticketing, artist discovery, revenue splits

Approach: Email first, reference specific shows they've booked

"Saw you had [Artist] last month - great show. How are you handling ticketing for smaller shows that don't need Ticketmaster?"

Nightclubs → Reserved

Decision Makers: Owner, VIP Director, Promoters

Pain Points: Phone/text VIP chaos, no guest data, promoter payouts

Approach: In-person Tue-Thu 2-5PM, or Instagram DM

"80% of nightclub revenue comes from bottle service. What percentage are you losing to no-shows or phone tag?"

Rooftop Bars → Both

Decision Makers: Event Coordinator, F&B Director, GM

Pain Points: Weather-dependent, private events, seasonal staffing

Approach: Email in Feb-March before rooftop season

"Planning for rooftop season? We help venues streamline event booking and weather contingencies."

Restaurant Groups → Both

Decision Makers: Corporate F&B Director, VP Ops, Location GMs

Pain Points: Inconsistent processes across locations, no centralized data

Approach: LinkedIn to corporate, propose pilot at one location

"How do you manage private event inquiries across your [X] locations? Centralized or each GM handles it?"

Objection Handlers

"We already use [Competitor]"

"That's great. What's working well? Anything you wish worked differently?"

Then: "I'm not asking you to switch today. When your contract is up, would you be open to a comparison?"

"We don't need another platform"

"Totally get it. Quick question: how are you currently handling [specific pain point]?"

If manual process → "Would it help if that was automated?"

"What's the cost?"

"Before I give you a number, can I ask about your volume so I can make sure it makes sense?"

Then frame ROI: "If it generates X in bookings or saves Y hours/week, does that math work?"

"We're too busy during [Festival]"

"100% - not the time to onboard. What if we got you set up BEFORE so it's working during the rush?"

Or: "Let me reach back out after [Festival] - you'll know exactly what worked and what didn't."

"Show me it works first"

"Absolutely fair. Let's do a 30-day pilot for one event. No commitment, just see how it works."

Email Templates

Cold Outreach - Live Music (Shindig)

Subject: [Venue Name]'s [Recent Event] was incredible

Hey [First Name],

Caught [Artist/Event] at [Venue] last month - great show. The room sounded amazing.

Quick question: how are you handling ticketing for your smaller shows? The ones that don't need Ticketmaster but still need a real solution.

We built Shindig specifically for independent venues like [Venue Name]. [Similar Venue] used us for their monthly residencies and saw a 25% lift in advance sales.

Would you be open to a 15-minute call to see if it's a fit?

[Your Name]

Cold Outreach - Nightclub (Reserved)

Subject: Quick question about [Venue]'s VIP operations

Hey [First Name],

I know VIP reservations at [Venue] are probably handled via phone and text - that's how most clubs do it. But I'm curious if that ever creates headaches with no-shows or lost reservations.

We built Reserved to bring bottle service booking into the modern era - real-time table management, guest profiles, automated confirmations. [Similar Club] saw a 40% reduction in no-shows after switching.

Would a 10-minute demo be worth your time?

[Your Name]

Slow Season Outreach (Jan-Feb)

Subject: Perfect timing for a conversation?

Hey [First Name],

January can be a mixed blessing - slower, but finally time to breathe and think about the year ahead.

A lot of venues use this window to evaluate their tech stack. We've helped places like [Similar Venue] streamline their [ticketing/VIP booking] before the spring rush.

Would a 15-minute call this week or next make sense? I'd love to hear what's on your radar for 2026.

[Your Name]

Break-Up Email (End of Sequence)

Subject: Should I close your file?

Hey [First Name],

I've reached out a few times and haven't heard back - totally understand you're busy.

I don't want to keep filling your inbox if the timing isn't right. Let me know if:

1. You'd like to chat now
2. Better to reconnect in [specific future time]
3. Not interested - no worries at all

Either way, I'll stop reaching out for now. If things change, I'm always around.

[Your Name]

Follow-Up Cadence

Day 1Initial email

Day 3-4Follow-up #1

Day 6-7LinkedIn engage

Day 8-9Email new angle

Day 11-12Phone call

Day 14-15Case study email

Day 17-18Phone + VM

Day 21Break-up email

Key: Never follow up next day. Wait 2-3 days minimum.

Key Stats to Use

80%
of nightclub revenue from VIP/bottle service
30%
of callers won't leave a voicemail
20%
industry average no-show rate
$78K/year
lost to no-shows (avg venue)

Competitor Responses

vs Eventbrite

"They want local discovery, not just any audience."

vs SevenRooms

"Great for restaurants, but nightlife needs bottle service focus."

vs Discotech

"Consumer-facing discovery. We're the ops side. Actually complementary."

Target Metrics

Email open rate40%+
Email reply rate15-25%
Meeting conversion20-30%